Affiliates: Leveraging Interest in Related Products in Your Product Reviews
I’ve got a small technique that I’d like to share that I have used with success in several instances now. It might not be anything new to veterans, but I was pretty happy to realize this idea.
Here’s a quick intro to what I’m going to be getting to.
Quite often I end up with product reviews on my Amazon affiliate sites that get a lot of traffic, but not buying traffic. The reason is because they end up on the pages looking for something related to the product, rather than the product itself.
Example:
I have a site where I posted a long, detailed review of a table saw. The review garnered a lot of traffic, but it was from people that were searching for accessories for the saw or for information about part compatibility. I’m assuming my review was popping up in the results for those people because I mentioned a lot of details and went through a lot of the accessories and compatible parts that were available for the saw, hence the usage of the keywords that happened to bring in the traffic.
The review to this date has only converted one (yes only one) table saw purchase for that model. But it has made me a lot of money anyways, because I started to link to a lot of the products that I mentioned in the review that people were searching for.
For example, one of the accessories is a dado insert, which allows you to use a stack dado set on the saw. I like to analyze keywords that people use when they find my pages, and many of the keywords used to find the page were in regards to what dado sets are good to use with the saw. Another popular search was people looking for info regarding whether or not you could even use a dado stack with the saw.
After I realized this, I quickly expanded on the sections in my review where I talked about the dado insert accessory. I added entire new information about dado stacks that are commonly bought by owners of this table saw. I even added a couple new mini-reviews to my web site, as new pages, that talked about the various dado sets, and interlinked those pages with the table saw review. And then I linked to the stack dado sets on Amazon of course, with affiliate links.
Basically – I tried to make sure that every search query that was commonly hitting that page (and I should stress “commonly searched”, I don’t do this for everything) had a solution or a resolution for the visitor.
What happened after all that?
Bounce rates dropped dramatically on that review page. I started to get a lot of conversions on Amazon for dado sets and accessories for the table saw. It was pretty awesome, to say the least.
Did I mention that to this day, I’ve only converted one table saw buyer for that model, from that review? Even though that would be horrible by any measurement standards (considering the page has had thousands of visitors), I have leveraged that traffic to buy all kinds of other related stuff, since that what they are apparently actually looking for when they hit that page.
I hope this helps give some insight into ways that you can get a little more mileage out of your pages. That’s why it’s worth it to analyze non-converting pages (and even converting pages) for ways that they can be improved. And it often starts by simply looking at what the visitors are actually looking for when they hit your pages.
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